Establishing a Data Distribution Program
Ever wonder how to go about licensing your data to other companies? Learn how to establish a data distribution program that can enhance the value of your data. This session will provide business leaders with information to help them craft a strategy covering key topics such as rights issues, business models, and marketing.
Chris Willsher is the ODX Data Growth Coach. Prior to ODX, Chris spent 12 years as the Director, Distribution at Pelmorex which operates The Weather Network and MétéoMédia brands. He was responsible for developing content and data partnerships globally working with companies to create effective strategies for integrating weather data into their business operations.
During his tenure at Pelmorex he developed extensive experience in dealing with data as a product. This includes developing effective distribution methods, deriving business value from data, and dealing with licensing and rights issues.