Data Hub Session: How Cognitive Bias is Killing your Media Plan Performance
Live Steam Begins: 12:00p ET - Wed November 21, 2018
Many marketers think their craft is about the latest tech, growth hacking or the latest method for gaming Google. But it’s not. At its heart, marketing is about people. This presentation is about the decisions people make based on bias and how they impact performance of your media plan. Learn what drives bias in your marketing, how you can have data regulate bias in your media plan and how you can avoid having bias hamper your success.
Presented by Mick Higgins this session will discuss:
His experiences managing multi-million digital media campaigns
How to effectively identify when a bias is influencing your strategy and course correct
Personal data monetization and the industries the concept can support